Digital marketing course

<p>تعلم أساسيات التسويق الالكترونى و كبر البيزنس الخاص بك</p>

  • Digital marketing course

Course Overview

تعلم أساسيات التسويق الالكترونى و كبر البيزنس الخاص بك

Course outline: 
 
• Understand the landscape of the digital marketing (definitions, history, statistics, & future trends).
• Digital marketing Vs the traditional marketing.
• Understand the best channel to start your online presence
• Understand the e-commerce 
• Understand digital advertising including its standard sizes and pricing model.
• Understand the search engine marketing 
• Understand social media marketing including its definitions and history.
• Focus on understanding Facebook & Google marketing & their structure.
• Surfing the social media platforms like LinkedIn, Twitter & Instagram.advertising.
• Understand the power of the email marketing in customer relation and techniques
• Understand why the content is the king and the inbound marketing fundamentals.
 
 
This course will get you prepared for Google Fundamentals exam + Facebook Core Certificate
 
 
Course Content: 
 
1- Course Intro
2- Website creation for non-developers ( WordPress)
3- Search Engine Optimization
4- Content Marketing
5- Social Media Marketing
6- Facebook & Instagram Advertising
7- Google Adwords Advertising
8- Google Display Network Advertising
9- Email Marketing
10 - Quiz: Google Fundamentals preparation - Facebook Core certification Preparation
 
 
Instructor's Bio: 
 
Hassan Mohsen 
 
Digital Marketing Manager & Owner - WebbingStone Digital Marketing Agency
Digital Marketing Consultant at Coldwell Banker Egypt
Digital Marketing Trainer at HPA (Highly Professional Advisors)
 
Formerly: 
 
SEO Content Writing Trainer - American University in Cairo (AUC) - Press
Digital Marketing Trainer at Masr Al Arabia Journal
Social Media Consultant at Egyptian Tourism Authority

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